Increasing Market Growth By Price Cutting?

Traditional magnetic bearings in relation to the existing ball bearing market, cover a market share in the per mil area, whereas oil and air bearing markets are in the per cent area. Achieving the cost level of oil and air bearing systems gives the magnetic bearing technology the chance to penetrate into traditional oil and air bearing markets by tippling today’s market share. This paper describes approaches, frame- and pre-conditions to reach this target with as well as the entrepreneurial consequences for magnetic bearing solution provider.